How Select Group gives every brand the flexibility to digitize

Select Group is a group of 14 brands active in HR services and project solutions in the Benelux. Each of Select Group's 14 brands has its own target audience, brand and personality. Select Group wants to give its brands the tools and flexibility to choose for themselves what they digitize and to bring their own personal touch.

IT profiles and students are just fine with 80% of the recruitment process being digital, but another target audience isn't. With Minggo, Select Group wanted to give each brand the ability to build its own landing pages, forms and campaigns for its target audience, integrated with the ATS, Bullhorn.

Activating passive candidates

iSTORM, a Select Group brand specialized in sourcing IT profiles, used Minggo to activate almost 5% of the candidates in the database, resulting in plenty of extra placements. By using Bullhorn Automation and Minggo forms, they send targeted emails to check whether candidate data is still up to date. Automatic follow-up actions are then set based on the response. This pilot project started with iSTORM but is now being rolled out to other brands within Select Group.

Reaching young professionals

With Minggo, Select builds attractive landing pages for young professionals that ask a few questions: what are you looking for, what challenges you? These landing pages are added to their social media ads, resulting in higher conversion. Young professionals are then shown tailored vacancies and, if interested, automatically enter an application flow.

The result

With the Minggo landing pages, Select Group was able to put its brand in the spotlight, convert more young potentials, and lose fewer candidates before they've even fully completed the application form. By reactivating dormant candidates, the number of available candidates could be increased, resulting in extra placements.

The benefits of Minggo

Because Minggo is seamlessly integrated with Bullhorn, all data flows into Bullhorn automatically. On top of that, Minggo's flexibility and personalization options made it easy for Select to adapt branding to different target audiences and campaigns, giving it a competitive edge in the dynamic staffing industry.